The WordPress Helpers‘ raison d’être, other than—simplistically—providing the definitive place to get WordPress help, is to underscore the many thing that go into giving great WordPress. WordPress has technical, design, and …
Member Count Fraud, WordPress Sitebuilders, and WPMUDEV
What do you do? How many customers do you have? What’s your member count? Is that last one anyone’s business? As a promotional tool, showing that you have a huge …
WordPress Content Marketing: Worth The Effort?
Sometimes, building yourself a better WordPress is more about business decisions than about WordPress, itself. The way you handle marketing generally fits into that idea. So is Content Marketing—WordPress Content …
Would “I Love Lucy” Run WordPress?
And now, for something (almost) completely different. If you happened to read my piece on the Ivory Tower from which Seth Godin pontificates, you might realize that marketing is on …
Ten Important WordPress Tweaks for Day One
WordPress is easy; all you need to worry about is everything ;-) While that statement is rife with uncertainty, there are a few important WordPress tweaks you can address quickly …
Kim Gjerstad’s MailPoet WordPress Plug-In IS NOT A PLUG-IN
What if you were selling something other than you thought you were selling? What if your customers didn’t understand what it was you sold? What if you attacked that problem …
Kim Gjerstad, MailPoet for WordPress, Business Process, and WordCamp 2013
I recently came a across a WordPress plug-in that’s changed my life. It hasn’t made me happier, or wealthier. It hasn’t saved me time—in fact, it’s cost me time in a …
The Everything of WordPress and Marketing
A few months ago, I wrote a piece about everything. You know … everything. Every thing you could ever want to know about everything you’ll ever encounter. Everything. I hope nobody thought I meant …